Volkswagen New UP
Role: User experience manager
Company: Ogilvy & Mather agency
Project: Volkswagen New Up Launch
The website shows the car’s full potential and how it fits the public needs. There, the user can see all the features in detail and show interest in the automobile. Since most Brazilian customers do not purchase vehicles online, our goal was to generate leads for the brand.
Qualified leads - potential buyers contact
At the other end of the strategy, the leads were analyzed by the Brazilian credit analysis system – SERASA, and the ones with the greatest purchase potential were directed to a dealership in order to contact them, and so, having a higher probability of closing the sale.
User Experience Design Team: Fernando Souza, Flávia Goulart