Sul. Architecture & Engineering
Sul is an architecture and engineering studio based in São Paulo, Brazil. Their concept is creating an affordable project that brings value to the customer and demystifies architecture as only being for the rich. The name comes from a derivation of South America, which has to do with union and sharing.
Role: graphic designer
In this project I developed the visual identity for the studio.
The words that the concept of the brand wants to represent are:
The colors bring the concept of South America while showing Brazilianness and energy through warm tones.
The central element is a door, formed by the letter “U” indicating an overture for people to access Sul’s work.