Sul. Architecture & Engineering

/
Sul. Architecture & Engineering

Sul. Architecture & Engineering

Description

Sul is an architecture and engineering studio based in São Paulo, Brazil. Their concept is creating an affordable project that brings value to the customer and demystifies architecture as only being for the rich. The name comes from a derivation of South America, which has to do with union and sharing.

Details

Role: graphic designer
Client: Sul
Project: Branding
Year: 2017/2018

In this project I developed the visual identity for the studio.
The words that the concept of the brand wants to represent are:

Colors

The colors bring the concept of South America while showing Brazilianness and energy through warm tones.

Element

The central element is a door, formed by the letter “U” indicating an overture for people to access Sul’s work.

Brand

Colors

Black and White

Pattern

Next cases

8_grid_trevo

Love and Luck (Amor e Sorte)

Graphic design for the cover and back cover of Cauê Sagae's boo

7_grid_casa_paulista

Casa Paulista

Visual identity to the granola and chestnut company