Powerstats by Powerade & ESPN

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Powerstats by Powerade & ESPN

Powerstats by Powerade & ESPN

Description

Powerade is a soft drink by Coca-cola with ION4, an advanced electrolyte solution that replaces four electrolytes lost in sweat. This product is intended for the public who likes sports and non-professional athletes.
For the 2016 Summer Olympics we launched the “Powerstats” project in which users could track real time statistics. The project was hosted by ESPN Brazil website, an ESPN’s subsidiary.

Details

Role: user experience & visual designer
Company: David agency
Client: Powerade by Coca-cola
Project: Powerstats
Year: 2016

This audience is very interested in their own performance and in the performance of those athletes they admire; they like to see the information in detail while following sports.

ESPN released statistics short contents on TV and on the website these contents were shown on cards with more details according to the sport in real time.

The statistics used on the website were generated from the war room where an analysis team of 20 people, including biomechanics experts, statisticians, journalists, designers and professionals from David agency.

Responsive site

Cards with statistical information of athletes and games

Filters to see the content according to the interest: modality, day or attribute.

The statistics used on the website were generated from the war room where an analysis team of 20 people, including biomechanics experts, statisticians, journalists, designers and professionals from David agency.

Outcomes

Over 160 hours of statistics produced.

Credits

User experience design partners: Fernando Pereira, Heitor Trevisan
Motion & illustration: Vetor Zero
Creative Director: Rafael Donato
Copywriter: Fernando Pelizaro
Art Director: Zampa

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