Casa Paulista is a brand of crafted granolas and nuts. Based in the city of São Paulo it seeks to connect the concept of homemade, careful and paulista (something or someone from São Paulo).
In this project, to design its visual identity, I used the brushscript technique to represent something that showed caring and that was handmade.
Role: graphic designer
Client: Casa Paulista
The words that the concept of the brand wants to represent:
Brushscript drawing process.
Translating the concept into colors: uniting the idea of traditional city with the notion of modern.