Casa Paulista
Overview
Casa Paulista is a brand of crafted granolas and nuts. Based in the city of São Paulo it seeks to connect the concept of homemade, careful and paulista (something or someone from São Paulo).
In this project, to design its visual identity, I used the brushscript technique to represent something that showed caring and that was handmade.
Details
Role: Brand designer
Client: Casa Paulista
Project: Branding
Year: 2017
The words that the concept of the brand wants to represent:
Process
Brushscript drawing process.
Translating the concept into colors
uniting the idea of traditional city with the notion of modern.
Brand
Element
The element is inspired by the famous pattern of the sidewalks of the city of São Paulo.
Next cases
Cobogó
Branding for real estate agency specialized in properties with historical architecture in São Paulo
Professional Principles
Art Direction of the photographic project for this portfolio