Casa Paulista

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Casa Paulista

Casa Paulista

Overview

Casa Paulista is a brand of crafted granolas and nuts. Based in the city of São Paulo it seeks to connect the concept of homemade, careful and paulista (something or someone from São Paulo). In this project, to design its visual identity, I used the brushscript technique to represent something that showed caring and that was handmade.

Details

Role: Brand designer
Client: Casa Paulista
Project: Branding
Year: 2017

The words that the concept of the brand wants to represent:

Process

Brushscript drawing process.

Translating the concept into colors

uniting the idea of traditional city with the notion of modern.

Brand

Element

The element is inspired by the famous pattern of the sidewalks of the city of São Paulo.

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Professional Principles

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