Marcela Coutinho


With 10+ years experience in the digital product industry, I designed for brands such as Coca-Cola, IBM, Nestlé, Honda and Hewlett-Packard. I am post-graduated in e-commerce and have studied Human Center Design in a IDEO course.
I am a Cannes Lions winner on Mobile Category with an IBM project to launch the Watson in Brazil, the IBM’s artificial intelligence. I led and execute the design experience and we had had impressive results like the increase the number of visitors by 340%.
Currently working at Itaú Unibanco, the largest bank in Latin America with over 50 million customers, designing digital experiences for 10 million digital users.
In 2018 I was one of SXSW’s mentors, the world-renowned event for innovation, a convergence of the industries of interactivity, film and music and I have helped people to improve their digital products by giving feedback and advice in the UX and Visual Design fields.


Cannes Lions Silver – Cyber
Cannes Lions Bronze – Mobile
D&AD – Graphite Pencil
LIA Awards – Bronze
One Show – Gold


Sxsw 2018

I participated as a mentor of the SXSW event in which I was able to help people with their projects by giving advices on user experience and visual design.

Itaú Insights 2018

Itaú Insights is a hackathon from Banco Itaú to generate new ideas for bank products. This event is open to the general public and I participated as a mentor of their teams to help on guiding and conceptualizing their ideas.

Professional Experience

Itaú Unibanco – Design Manager – Present
Itaú Unibanco – Digital Design Coordinator
Ogilvy & Mather, WPP group – User Experience Manager
Ogilvy & Mather, WPP group – Senior UX/UI Designer
Lov Dentsu – Art Director
FCB Agency – Art Director