Marcela Coutinho

What inspires me is transforming and creating incredible experiences for people, focusing on the customer while maintaining a watchful eye on the future.


With 10 years of experience in the digital product industry, I designed for brands such as Coca-Cola, IBM, Nestlé and Hewlett-Packard working with global advertising agencies like FCB, Y&R and Ogilvy & Mather.
Cannes Lions winner on mobile category with an IBM project that made it possible for people to interact with artworks by talking to them using an app with IBM Watson.
Currently working with Itaú Unibanco, the largest bank in Latin America with over 50 million customers, designing digital experiences for 10 million digital users.
In 2018 I was one of SXSW’s mentors, the world-renowned event for innovation, a convergence of the industries of interactivity, film and music.


Cannes Lions Silver – cyber
Cannes Lions Bronze – Mobile
D&AD – Graphite Pencil
LIA Awards Bronze
One Show Gold


Sxsw 2018

I participated as a mentor of the SXSW event in which I was able to help people with their projects by giving advices on user experience and visual design.

Itaú Insights 2018

Itaú Insights is a hackathon from Banco Itaú to generate new ideas for bank products. This event is open to the general public and I participated as a mentor of their teams to help on guiding and conceptualizing their ideas.

Professional Experience

Itaú Unibanco – Digital Design Coordinator – Present
Ogilvy & Mather, wpp group – User Experience Manager
Lov Dentsu – Art Director
FCB Agency – Art Director